Mission
          A statement of purpose of the organization, which includes the business the organization is in, its customers, and the products/services. It clarifies the nature and scope of the organization's product/service offerings and broadly outlines the primary emphasis.

Vision
          A description of the ideal future contribution/state of the organization. A consciously created image of what the organization would ideally like to be.

Core Values
          Descriptions of the organization's rules of conduct. They include professional behaviors that demonstrate the values being practiced.

Goals
          Broadly defined strategic positions or conditions, which the organization desires to reach. Goals close the gap between the organization's preferred vision and its current situation.

Objectives
          Measurable statements of achievement that lead to the accomplishment of a goal. In the short-term and through the long-term they provide indicators of progress.

Action (Strategic) Plans
           Statements of how the organization deploys resources to accomplish specific objectives. It includes task accountabilities and milestones for monitoring progress.